The evaluation criteria are Customer Insight & Problem Definition (25%), Experience Innovation (35%), Feasibility & Utilization (30%), UX Quality (5%), and Storytelling & Demo (5%).
A total of 90% of the evaluation focuses on Customer Insight & Problem Definition, Experience Innovation, and Feasibility & Utilization, placing primary emphasis on the competitiveness of the idea itself.
For the University Preliminary Round, universities may refer to Hyundai’s evaluation criteria and adjust them at their discretion.